SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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Finance Will Become Lovable Subject For The Learners

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Commercial And Consumer Micro Small Ticket Banking And Leasing Is Accessible To Dealers And Vendors Clients.

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Commercial and consumer micro small ticket lending and leasing is offered to dealers and vendors customers. In this economy, consummating sales is difficult enough and this available financing could be a deal maker for the dealers and vendors clients.

U.S Corporate Capital Leasing Group offers small-ticket consumer and commercial micro ticket lending and equipment leasing to all new and credit-challenged businesses of any volume to its customers through our bank network. To assist close more deals, we work with different micro ticket lenders providing our customers with a choice of banking options, including start up businesses.

U.S Corporate Capital Leasing Group concentrate on providing financial solutions for micro-ticket transactions, or equipment ranging from $500 to $25,000. The majority of other leasing companies simply wont consider Micro-ticket leasing because they are paying attention on more high-priced equipment deals

Our lenders can support more of the customers that dealers serve, and canin general approve 50% of the clients that other leasing companies cant or wont. Our banks use their own Proprietary Credit Scoring Model and Risk Adjusted Pricing unlike other leasing companies that make use of a pass / fail system. This means they can allow more credit situations, including:

Start-up businesses with no business credit history
Businesses in certain industries that are usually disqualified by other leasing companies
Businesses with challenged credit histories
Our lenders offer both consumer and commercial leases.

No Tax Returns, Financial Statements, Asset Documentation

Products that are not accepted include titled equipment, 100% software, fixtures, bankcard terminals, ATM, used copiers

For start-up restaurant lease transactions will be subject to a minimum security deposit of 5% along with one advance payment. Security deposits can either be applied towards the end of the lease or be returned at end of lease.

Our Lenders lease nationwide, including Alaska and Hawaii, however Puerto Rico and Canada is excluded.

In conclusion, these difficult economic times have put ahuge strain on the vendor, dealer and the client This program offers the vendor/dealer a way to get his client financed without all the red tape. This can generate a stimulus for sales and decrease the burden of trying to get a customer authorized for a small ticket item. For the client without the capital available to get the deal bought for cash, this also gives them a win win condition to get the deal done. These hard economic times have restricted the available financing in the marketplace but this is a excellent answer for all.

Kimco KEYS Program Provides Opportunity for Aspiring Entrepreneurs Seeking to Launch their First Re

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Kimco Realty Corp. (Kimco) announced the launch of another small business through the Kimco Entrepreneurs Year Start (KEYS) program – Carlsbad’s Build-It-Workshops held its grand opening on Friday.

KEYS is a small business incubator program developed by Kimko.

As of Dec. 31, 2012, Kimco owned interests in 896 shopping centers comprising 131 million square feet of leasable space across 44 states, Puerto Rico, Canada, Mexico, and South America. KEYS launched in California, where Kimco owns over 110 shopping centers consisting of over 3,200 stores and 19.3 million square feet of leasable space.

The company says that it is actively seeking startup entrepreneurs and first-time business owners to apply to the program, which currently has over a hundred small shops (2,500 square feet and under) available for KEYS participants, including many pre-built restaurant spaces.

KEYS will place qualified applicants into Kimco shopping centers with one year of free rent and additional benefits such as affordable property charges to minimize initial overhead; access to personal Kimco retail business counselors; a flexible four-year lease option after the first year; as well as access to shop space in established retail centers. In addition, Kimco says that it will provide operational and financial support through the critical startup incubation years to better ensure the success of these first-time business owners.

Kimco has developed relationships with established educational organizations such as SCORE, the California Small Business Development Center, Kauffman FastTrac, and others that offer business resources and networking support.

The KEYS program seeks entrepreneurs who plan to open their first store, restaurant, or other concept (but not franchise companies), who have adequate funding for the venture, a written Business Plan with detailed business goals and who have the ability to articulate their plan for success in an interview. A certificate, endorsement, or letter of completion verifying entrepreneurial classes completed from an SBA sponsored business association, college, university or appropriate training organization is encouraged, but not required.

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Insant Bank Of America Modification 7 Days Or Less

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If you are trying to get a Bank of America Modification, this is the best program out there. Whether you have tried to contact your lender on your own or just want the best rate reduction possible, you have to read this.

Traditionally, modifications with B of A have been tough. Trying to get in touch with your lender yourself and getting it to go through was very hard for homeowners to accomplish. Now, you don’t have to worry about all that. You can find out if you are approved, what you new interest rate will be and what your new payment will be almost instantly. Plus, the loan modification can be completed in 7 days or less! This is so much faster than a traditional loan modification that can take two to three months to complete.

The benefits of this program are pretty clear:

1. You get to find out if you are approved within hours or days

2. You get to find out exactly what your new payment will be

3. You can now decide if pursuing a loan modification with Bank of America is benefitial to your situation or if you have to pursue another option.

4. You do not have to wait 2-3 months to find out if you are even approved or to complete the whole loan modification

5. There are no upfront fees with this program!

6. Get your new loan docs signed within a week or less

7. In many cases, your first payment can be pushed back a month or more to further ease your financial burdens!

This program is only offered by a few select companies. To get more information and to see if you qualify for this program, just click the links below and call the phone number or fill out the form. It could not be any easier to get a Bank of America modification! Don’t wait, this program may not last long…

Why Take a Job in Banking

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Conspiracy theorists say that the world is ruled by a single shadowy organization. They say that the banks are owned by this group, and they can manipulate the global economy to further their own selfish goals or to control rival groups that can threaten them should they ever get too big. Regardless of whether you want to be a part of some group’s world-domination plot or are just someone who wants to work in the finance industry, there are a lot of reasons to take up a job in banking.

The first is that it is one of the simplest jobs in finance. Financial advisors, consultants, and the like are known to make really big bucks but they often also struggle dealing with a lot of stress. Imagine having to look at sheets upon sheets of paper filled with numbers and trying to figure out why the business is plummeting, and fix it. Some who have a knack for it consider it a challenge but if you want to fulfill your ambitions at a later time, then banking is the perfect place to start.

The second reason to take up a job in banking is the good working environment. Bank employees have relatively lower stress levels compared to others in the finance sector. Happy workers equals happy working environment.

Another good reason to work in a bank is the job security. Banks withstand financial crises, and employees seldom get laid off unless they did something they weren’t supposed to do. Should there be another economic depression, god forbid, working at a bank won’t affect you that much.

Banks also have fixed schedules. Some banks only open on weekdays. Others open on Saturdays. No banks open on Sundays. This at least guarantees you a day off. At any rate, most bank schedules are only 8-5 and you are rarely kept in the office after-hours. This is also another reason why the working environment in banks is really pleasant.

The final reason you’ll want to work at a bank is you’ll want to be associated with a big name. You seldom hear a “lowly” bank teller calling himself such, as even a teller is proud to be working in the bank. A bank’s name is a trusted one. If you state that you’ve worked for a particular bank, then that trust is reflected on you as well. This isn’t to say you should go work for a bank so you can put something on your resume. When you get a banking job, stay there as for as long as you can as the rewards you reap will be based off of it.

Kinds Of Money Lenders

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There are different types of money lenders and this article deals with the different types of money lenders present in the market scenario. Some of the different types of money lenders are

Mortgage bankers
Mortgage brokers
Wholesale Lenders
Portfolio lenders
Direct Lenders
Correspondents
Banks and Savings & Loans
Credit Union

Mortgage Bankers

A mortgage banker is a lender that can originate loans which they can sell to Fannie Mae, Freddie Mac, Ginnie Mae, jumbo loan investors, and others. Thus a company who is capable of doing the above function is termed as a mortgage banker; however their size differs based on the different companies. Some mortgage bankers service the loans to the customers which they have originated while others do not. Most of the brokers have wholesale lending divisions. Some of the examples of mortgage bankers are Countrywide Home loans and Wells Fargo Mortgage. In this example one company is associated with a bank while the other is not. Many companies call themselves as mortgage bankers while some are really bankers but as far as the case of the others is considered it is mostly marketing.

Mortgage Brokers

Mortgage brokers are institutions who originate loans with the intention that they would give the amount to wholesale lending institutions. A broker has contacts or a set relationship with these wholesale lending institutions. Underwriting and the activity of funding takes place at the wholesale lender. They deal with the institutions that have wholesale loan department.

Wholesale Lenders

Many of the mortgage brokers and even the portfolio lenders act as wholesale lenders. They cater to the need of mortgage brokers for the origination of loan. There are some wholesale lenders that do not even possess their retail branches as they rely on mortgage brokers for the loans.

Portfolio lenders

An institution which lends own money and originates loans for itself is referred to as portfolio lender. Thus in this way they are lending their own portfolio of loans and they are not concerned about being able to sell them on the secondary market. Thus they need not abide by the rules of Fannie/Freddie guidelines and thus they can create their own rules for ascertaining the credit worthiness. Usually portfolio lenders are large banks. Only a particular part of their loan programs are portfolio products. Incase they are providing fixed rate of loans or government loans, and then they are definitely engaging in mortgage banking as well as portfolio lending.

Role of Management Education in Shaping Future Managers and Entrepreneurs

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When we talk of management education, we are basically referring to shaping up the students, aimed towards developing their competency and capability either as a manager fit to join an organization and help it to grow or as entrepreneur, to establish and grow ones own business. This capability does not come from possessing a management diploma or degree, but also requires developing in the students the will and skill to contribute for self sustenance and nation building. Presently it is seen, that there is a wide gap existing between the type of management education imparted in MBA colleges and what is there in real life management in business organizations. In order to make management education more realistic and useful for the industry, certain key areas need to be identified. These could be:-

(a)Benchmarking quality management education to create an enduring quality managers and entrepreneurs.
(b)Bring in professionalism in management education.
(c)Adequacy of qualified and competent faculty members, proper infrastructure, support facilities and regular updating of curriculum.

Benchmarking Quality Management Education

Benchmarking with the top management colleges inspires an institute to produce quality managers. Management education needs to include knowledge, skills and abilities (KSA) that are needed today and that will be needed tomorrow by the industry. The mission of management education should be to become innovative and creative. The objectives of benchmarking should be to:-
Make own students employable in industry.
Moving the institute from academic mode to corporate mode. To achieve these objectives the agenda should be:- (a) To identify the industry expectations of the skill sets required of students. (b)To identify the areas of Total Quality Management (TQM) in management education. (c) To identify the changes required in teachers imparting management education.

Professionalism in MBA/PGDM Education

There are many reasons for the wide differences in the quality of management education in different institutes in India. The main reason is the absence of a body that can ensure that the standards set are practiced and retained by all management institutes, like AACSB in USA. We do have an apex body the All India Council for Technical Education (AICTE), that is responsible for setting the basic framework, guidelines and standards for quality of business education, there are however many problems when it comes implementation of these standard by MBA colleges and institutes and these problems undermine the effectiveness of these standards. In order install quality in management education in India, the AICTE and MBA colleges / universities in the country should focus on the following issues:-
Quality of faculty.
Infrastructure development.
Accountability of management institutes.
Values and ethics.
Role of professional bodies (AIMA, ISTD, etc).

x10 Trade Show Booth Play Big In Campaigns

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Trade show exhibits can make or break the campaign planning. In this regard, properly chosen and well-conceptualized display materials hold a key in generating attentions. 10×10 trade show booth of the pop up version is gradually becoming popular. Different exhibitors have different requirements. Naturally, the displays also vary to suit various needs. The booth designs play their part in properly showcasing the intended message.

Since recession scar, several companies are looking for cost-saving options to stay afloat in the cut-throat competitive market. Pop up trade show displays and the stall designs give the companies some effective options to save their hard money in promotional activities without diluting the marketing campaigns. New-age technical invention has yielded in many durable and flexible stall materials at cheaper price. Trade show participants now can enjoy proper value for their money. The frames are now made of extruded aluminum that ensures light weight yet strong durability to the whole structure. Now, companies can easily carry them and set them up at the venues. Unique designs have ensured smooth foldable features to the frames. It has resulted in little investment on manpower to put up the stalls and fold them.

Now, the companies of trade show displays guarantee satisfaction and success at mega meets with their budget range of products, designed to meet ever-changing promotional challenges. Aided with eye-catching graphics printed on quality fabric panels these exhibits are no doubt lethal weapons in advertising battle. In order to add more punch to the campaigns, campaigners now relying on hi-tech accessories. The trade show booths give them options to attach Plasma TV monitors, powerful halogen lighting system, audio aids etc. The lights are of low-voltage variety. So, they save electricity without affecting the luminosity. Unique designs establish the themes of the display booths. They can be serpentine, curved, straight, horse-shoe shaped, pyramid-like and many other varieties. Light weight structure-materials ensure their versatility. Moreover, the eco-friendly and wrinkle-free fabric-component and graphics give the exhibitors an effective solution to use the same booths again and again.

Table top displays also have their share of importance. They are low-budget solutions and quite helpful in case of space crunch. Truss varieties have simple systems that do not require any tool to put them up as stalls. The merchants of trade exhibits offer quality services like express shipping within few days and lifetime warranty on specific equipment like the frames. So, there is no cause to worry about their maintenance and repairing issues. Several of the vendors have also started to offer lucrative cost-saving options like renting service. It enables the companies to spend a little price on displays in case of limited use. 10×10 trade show booth has really got many reasons to become a long-term solution in corporate campaigns.

Retirement Planning for Small Business 3 options

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Wondering if your business is too small for a group retirement plan?

One of the keys to attracting and retaining top employees is to offer a high-quality retirement plan. A group savings plan conveniently helps employees save money for the future while reducing and deferring taxes today. Plus, the investment you make in a group retirement plan is an investment you make in your organization, your employees and your reputation. Everyone’s a winner.

Three options stand-out depending on what you want to accomplish with your plan and how much flexibility you need. These are: 401(k) plans, SEP IRAs and SIMPLE IRAs.

The 401(k) Offers the Most Flexibility and High Contribution Limits The traditional 401(k) is probably the most widely known retirement product on the market. It’s the fully loaded, high performance SUV of retirement plans. It’s generally defined as one that enables a business owner and employees to make consistent, tax-deferred contributions during the length of their careers.

SEP IRAs are Pretty Easy to Start and 100% Funded by the Employer Simplified Employee Pensions, more commonly referred to as SEPs, are also a popular retirement plan choice as they offer a contribution limit that’s similar to a 401(k). It doesn’t have all the bells and whistles of a 401(k) plan, but it’s got a good engine under the hood. One of the most important things to understand about SEPs is that 100 percent of the contributions made are by the employer (no employee contributions allowed) and these dollars are immediately vested for the employee.

The SIMPLE IRA is a Solid, Affordable Third Option

The SIMPLE IRA’s name is a bit misleading (it actually stands for Savings Incentive Match Plan for Employees). While both employer and employee can contribute to the plan, the employer must match and matching is vested immediately.

If you do decide that you want to offer a retirement plan, you are definitely going to need some professional advice and guidance. Pension rules are complex, and the tax aspects of retirement plans can also be confusing.

As a financial planning and wealth management professional firm, Mintco Financial has been helping its clients effectively plan for comfortable retirements.

Michael Minter, as a managing partner of Mintco Financial, is a trusted investment management professional who carries more than 16 years of experience in this challenging career field.

Throughout his professional history, Michael Minter has gained strong insight into what skills and knowledge is necessary to perform investment management, wealth building services, small business development and retirement plans.

Michael MInter is also author of the book I-Plan, a guide for your financial security.

Call Michael Minter at 813-964-7100 at Mintco Financial.

Retirement Planning for Small Business